The ecommerce loyalty program built for ambitious Shopify brands
Unlock your revenue growth. Join thousands of Shopify Plus businesses accelerating growth through modern loyalty.
Or take the 2-min loyalty auditTrusted by ambitious DTC brands at every scale
Boost repeat purchases.
Maximize CLV.
Businesses using Smile see customers return more often and spend more each year — driving higher profits and stronger loyalty.
From kickoff to live program in 30 days
Sit with a Smile loyalty strategist to map a points + tiers + referrals architecture tuned to your category, margins, and customer base. No templates.
One-click install on Shopify Plus. Wire Klaviyo flows, Gorgias macros, and your reviews tool. Your store loyalty programs run native — not bolted on via a third-party API.
Quarterly program reviews and performance benchmarks vs your peer set, plus the analytics to measure what's actually moving repeat revenue. Dedicated CSM support at the Enterprise tier.
Score your loyalty program in 2 minutes
Drop your current setup into our free Loyalty Audit. We'll grade your program against benchmarks from thousands of Shopify Plus brands and identify the gaps that turn good online rewards programs into great ones.
Do you have a loyalty program today?
We'll calibrate the audit to where you are.
Which platform are you on?
Each platform has its own loyalty levers.
How many monthly orders do you process?
Pick the closest range.
Do you measure your loyalty ROI today?
Be honest — this is the single biggest sophistication signal.
Which of these does your program have?
Check all that apply. If nothing, pick "None."
What's your biggest loyalty challenge?
Pick the one that's costing you most.
Almost there
Enter your email to see your Loyalty Maturity Score and audit.
Built for the DTC stack you already run
Smile is native to Shopify and Shopify Plus, using Plus partner APIs rather than the public Shopify API most other loyalty apps depend on. Real-time member sync, no rate-limit risk, clean integration with your retention stack.
Enterprise loyalty, tailored your way
Build the perfect loyalty program for your enterprise. Our platform is designed for flexibility — and built on fundamentals that drive growth at $10M+ GMV. Tailor loyalty to your business, down to the last detail.
Why DTC teams move to Smile
Most loyalty apps in the Shopify ecosystem were built for SMBs and start to break when you scale past a few thousand active members. Digital loyalty programs that actually move retention metrics at $5M+ GMV are a different category of tool — that's the category Smile built.
Performance at scale
Smile is built to handle large member directories without UI degradation or API throttling, with custom API rate limits and data-warehouse sync available at the Enterprise tier.
Native Shopify Plus
Shopify Plus Certified App with access to Plus partner APIs — real-time order sync, native checkout extensibility, and admin-side controls. Competitors run on the public API with the delays that brings.
Open architecture + CSM
Open API and webhook-driven events for custom flows, available from the Plus tier. At Enterprise, a dedicated success team works your retention dashboards with you — not a chatbot.
Meet the brands who win with Smile
Mid-Market
Plans built for your scale
Plans tier by monthly order volume, with mid-market-ready features at the Growth tier and dedicated CSM, SLA, and SSO at enterprise. Pricing scales with your business — not against it.
See plans →Questions DTC marketing leaders ask us
How long does implementation take?
Most Plus brands go live in 30 days from kickoff. Self-serve install can be live the same day, though we recommend a strategist-led launch for $1M+ stores so the program architecture is tuned to your category before customers ever see it.
What does Smile integrate with?
Native to Shopify and Shopify Plus. Pre-built integrations with Klaviyo, Gorgias, Recharge, Postscript, and Attentive. Open API + webhooks for everything else.
Will it work for our subscription business?
Yes — our Recharge integration handles subscription loyalty natively. Members earn on every recurring order, and tier benefits apply automatically without manual sync.
Can we migrate from another loyalty platform?
Yes. Our migration team has run successful moves from every major loyalty tool on Shopify, including data migration of historical points balances and member tiers. Most migrations complete inside two weeks.
What does enterprise pricing include?
Dedicated CSM, SLA, SSO, custom development hours, and access to our retention strategy team. Plus the option for custom integrations and white-glove migration support.
How do we measure ROI from loyalty?
Smile ships with built-in attribution dashboards: member vs non-member AOV, repeat purchase rate, and incremental revenue tracked against your existing GA4 / Shopify analytics. Your CSM walks you through it on the first quarterly tuning call.
See your projected loyalty lift in a 15-minute call
Book a demo with a Smile strategist. We'll review your current retention curves, model your projected lift against peer benchmarks, and show you what a tuned program could look like — without a sales pitch.