Monos is creative with email flows and crafts a story for every unique customer interacting with the brand.
“I think there's so much creativity with programs like Klaviyo and email marketing and Smile.io that you’re just able to build different customer journeys and really maximize different audiences,” Mike explains.
“With different segments and conditions, you're able to really personalize the story in an email. I think that's one thing that most brands don’t spend time on,” Mike says.
“Building out one journey or two journeys for everybody. With Klaviyo, I can get really specific in different segments, especially when you’re like us, aiming to be a full lifestyle brand.”
“Once a customer makes a purchase, they earn points right away, and Klaviyo sends them an email, and it just starts a cycle from there. Then a customer can go, “I didn’t know I had points,” and it’s fully laid out for a storytelling method. It’s pretty straightforward in Klaviyo.”
Rewards flows built with Klaviyo are a top revenue driver and drive the highest revenue per recipient across all flows, with a key engagement focus, seeing on average 65% opens and 5.7% CTR.
Average CTR for reward program members is 76% higher than nonmembers (YTD combined campaign and flows).
